Introduction to Fair Use – What is Fair Use?
The first thing you need to learn is fair use. You should be familiar with this term as fair use gives you the right to use online photos that aren’t yours. Fair use is a part of the copyright code that allows anybody to use a photo for a limited time providing it does not obstruct the owner’s rights as the copyright owner. For example, if you are writing an online review about a certain product, you can use a photo of the product from the company’s official website.
But, please bear in mind that fair use would not cover the utilization of a random photo you found online. In this case, you are using the photo in a commercial setting (if you are using the photo for your website or blog) and you are probably using the photo in its entirety. We advise all individuals who want to learn more about fair use, to check out the copyright law or more specifically the section 107.
For website owners who have a basic knowledge of copyright law, they truly believe that the copyright owner has to ask them to remove the photo. If the individual complies, the copyright owner is not allowed to sue. This is not true, and you should remember this! There are plenty of situations where people are paying huge fines to copyright owners just because they used their photo.
Here is another example, a lot of people think that if you are running a small business, nothing can happen. But, regardless of your size, you can find yourself in a trouble. You can receive a lawsuit and you will have to pay an expensive fine.