A photography website should be the front line of any photographers business, simply because it is the most upfront way to approach your potential buyers and anyone interested in your art. Even though every photography website is different in a way that best embodies the artist’s sensibility, there are a few features that characterize the most successful photography websites.
To help you create a better and more appealing photography website, we bring to you a list of 5 characteristics that describe the best photography websites out there. Keep reading if you are looking to build yours!
The best photography websites understand the importance of simplicity. Keeping things minimal in design will make your artwork stand out and enable you to fit plenty of content in a light-spirited and easy-on-the-eye way. Minimalism and no compromises when it comes to user experience is the way to go!
A common issue with photography websites is slow load. It is essential that your customer experience isn’t ruined by server hiccups that may stop users from accessing your website for longer periods of time. In order to prevent this from happening, pay attention to the site performance, invest in hosting and take the time to always try and improve load speed. Don’t let your users lose patience. Once they are gone, they are gone forever.
Differentiation is key in a market overpopulated with beautifully designed photography designs but being unique is easier said than done. This is where personality comes in handy. As much as they love your artwork, your personal touches are what makes customers remember to come back. A great “About” page is an awesome chance to be creative and convert visitors into buyers so just be yourself!
- Great SEO
Successful photography website owners pay attention SEO, both on-site and off-site. Make sure your meta description tags, headers, title, keywords and captions are on point, but also pay attention to backlinks (links to your photography website from blogs, social media, community profiles etc.) as part of your off-site SEO strategy.
- Regular content updates
Every successful photography website keeps it fresh. Remember to update consistently even if there is no new content to publish – it is important to keep the audience engaged, so reposting some old content with a fresh, new touch will always be helpful in times when inspiration is lacking.
Those were some of the most critical features that successful photography websites have. Follow them to create your own and raise your work to the next level.
— TinyHousehold (@TinyHousehold) 19 de agosto de 2017